Which koc to make

For a small business or brand that has just begun their journey in the Chinese market, KOC campaigns are an indispensable marketing tool. Not only is it feasible to run on a shoestring budget, it also helps grow brand awareness and consumer trust very organically.

We worked with HI-COM to create a marketing campaign that could work around our budgetary constraints. With the help of only 10 KOCs , we were able to attract over customers and funnel highly targeted potential customers in our groups on WeChat.

Eventually, I realized I had to slow down as many of the products I bought ended up falling far below my expectations. Seeing my bad purchasing habits, my friends recommended me a few accounts on Xiaohongshu who have a good track record of providing reliable reviews of products.

Today I always do my research first before purchasing. Whenever I buy something from a shop, I need to know everything about the product. I rarely care about celebrity endorsements or follow famous bloggers, since everything they promote is all sponsored content. I rather trust reviews from real customers. I can be loyal to some brands, but only if their products are genuinely good. Originally designed as a product review platform , Xiaohongshu is one of the best platforms for KOC marketing.

Its algorithm is designed to rank content by user engagement as opposed to follower count, dampening the potential advantages of KOLs with large follower counts while providing opportunities for new accounts to thrive based off of quality content. When savvy young Chinese consumers want to learn more about a product or service, they turn to Xiaohongshu.

WeChat, which has long replaced texting in China, is the largest social media platform in China. Its presence is felt everywhere in daily life. For any brand, having an official account on WeChat is a must. There are many ways to promote content on WeChat.

Brands can run official accounts and create mini-programs to create loyalty programs. Brands can also create WeChat groups to connect with consumers on a more personal level. In addition, many individual bloggers also run personal official accounts to promote their own content to reach a wide audience. KOC marketing can take advantage of the influence these individual bloggers have within their social circles.

Be customer-focused by strengthening our relationship with our customers and increasing their service level satisfaction. ECM Business Values ECM provides the ability to connect people, processes and information with powerful content management, compliance and analytics tools. With ECM technology, KOC can expedite processes, increase operational efficiency, share content effectively, minimize the number of lost documents, ensure regulatory compliance, reduce costs and better manage risk.

Other ECM business values are as follows: 1. Automate key business processes 3. Smart search image content 5. Provide a single source of trusted information 6. Time saving 8. Gold 1, Silver Vix CMC Crypto 1, FTSE 7, Nikkei 29, Read full article.

Levent Cakiroglu. Story continues. Arcelik Eskisehir Plant. Koc Holding Logo. Recommended Stories. Motley Fool. Investor's Business Daily. In China, the predominating practice is to centralize all daily needs into one app. WeChat is a well-known all-in-one app with functions that go beyond daily communication. Users can purchase goods, order a taxi, or even attend an online class. There are also more and more apps that combine social media with e-commerce, and encourages users to review goods and share their opinions with others.

A good example will be Xiaohongshu Little Red Book. If netizens in China want to learn more about a certain product or explore new ones, LRB is their go-to-app.

KOCs from LRB are viewed as credible since these are ordinary people who, albeit having a limited amount of followers, genuinely want to try and test a product. Hence, further motivating LRB users to share their reviews. Hence, Key Opinion Consumers might eventually arise in the West. Brands proactively approach a KOL and provide them cash or product incentives for promoting their products and services. While KOC is first of all a consumer, hence they initiate the process of trying and reviewing products that interest them.

KOLs are categorized by the number of followers, such as Micro-influencers 5, — 1K and Celebrities millions. On the contrary, audience size is not a critical criterion for KOCs, in fact, they most likely have fewer followers than KOLs.

KOC has more credibility among readers as product testing and reviewing is their expertise.